SEO Training Course in Australia

SEO is one of the most in demand digital skills in Australia, and the appeal is simple: organic search brings steady, qualified traffic without paying for every click. Strong SEO skills prove you can grow visibility, lift rankings and turn search traffic into enquiries and sales, which is valued across marketing, content, web and business owner roles. The skills carry across employers and industries, and they apply just as well to your own business or side projects, so the knowledge keeps paying off long after the course.

At Logitrain you learn live in real time from experienced trainers, never from a recording, with practical exercises on every topic and digital course material you keep for reference. The price beat guarantee means we will beat a competitor’s advertised price, and there are no hidden extras. You choose in person training in Melbourne, Sydney and Brisbane, or live online from anywhere in Australia, with the same trainer and material either way.

There are no hard prerequisites for this course. It is built for beginners as well as people already working in marketing who want a structured grounding in SEO. Comfort with using a website content management system such as WordPress is helpful but not required, and any concepts you need are covered from the ground up. If your goal is a broader skill set across paid search, social and analytics as well as SEO, the digital marketing training courses are a sensible next step after this one.

There is no certification exam associated with this course.

The digital course material for this program is provided as the SEO Training course notes, included in digital format so you can keep it for reference and use it as you apply the techniques to your own site.

• Understand how search engines crawl, index and rank web pages
• Research keywords and map them to search intent and topic clusters
• Optimise on page elements including titles, meta descriptions, headings and content
• Improve technical SEO including site structure, crawlability, indexing and Core Web Vitals
• Apply structured data to help pages qualify for rich results
• Build local SEO presence including Google Business Profile and local citations
• Develop a white hat link building and off page strategy
• Create search friendly content aligned to user intent
• Measure performance using Google Search Console and Google Analytics
• Track rankings, traffic and conversions, and report results clearly
• Optimise for SERP features such as featured snippets
• Build and present a practical SEO plan for a real website

This course is likely to add to the employment related skills of the participants. The skills developed are likely to be used in the course of being an employee or working in a business.

• Marketing coordinators and digital marketers
• Small business owners managing their own website
• Content writers, copywriters and editors
• Web developers and web designers
• SEO analysts and SEO specialists
• Marketing and communications managers
• Campaign analysts and internet marketers
• Students and career changers moving into digital marketing

• SEO strategy development and how search engines work
• Keyword research and search intent
• Site audits, site structure and information architecture
• On page SEO fundamentals
• Technical SEO, crawling, indexing and Core Web Vitals
• Content optimisation and topic clustering
• Link building and off page SEO
• Local SEO and Google Business Profile
• SERP features and featured snippets
• Measurement and reporting with Google Search Console and Google Analytics
• Building and presenting an SEO marketing plan

• Digital marketing training courses for the broader skill set across paid search, social, content and analytics, with SEO as one part of the mix.
• Digital marketing job ready program for career changers who want training, certifications, an internship and career counselling in one pathway.
• Web development job ready program for those who want to build and optimise websites, a natural companion to SEO skills.
• Other courses for web servers, content management systems and related short courses in the same category.
• Career counselling for guidance on moving into a digital marketing or SEO role.

Got a team to train? Logitrain can deliver this SEO training course in house at your premises anywhere in Australia, with the same experienced trainer, course material and practical exercises as the public courses. It suits marketing, content and web teams who want everyone trained together on the same approach, on dates that suit the business. Tell us your goals and we can tailor the focus toward the parts of SEO that matter most for your sites, then deliver it on site or live online for distributed teams.

What is SEO training?

SEO training teaches you how to improve a website so it ranks higher in organic search results on Google. It covers keyword research, on page and technical optimisation, content, link building, local SEO and measuring results, so you can grow search traffic for a business or for clients.

Is there an exam included in this SEO course?

No. There is no certification exam associated with this course. The focus is on practical skills you can apply straight away, and you receive digital course material to keep.

Do I need any experience before starting?

No prior SEO experience is needed. The course starts from the fundamentals and suits beginners as well as marketers who want a structured grounding. Being comfortable using a website is helpful but not required.

How long is the SEO training course?

The course runs full time over weekdays, or part time over weeknights or weekends for people who are working. Please contact Logitrain on 1800 159 151 to confirm the current dates and duration for your preferred location.

Where can I do SEO training in Australia?

You can attend in person in Melbourne, Sydney, Brisbane, Adelaide, Perth and Canberra, or join live online from anywhere in Australia. Every option is delivered live in real time with a trainer.

Can I do the SEO course online?

Yes. The course is available as live online instructor led training, delivered in real time with the same trainer, material and exercises as the in person classes, so you can take part from home or the office.

How much does the SEO training course cost?

Pricing is shown on the schedule for each location and intake, and the price beat guarantee means Logitrain will beat a competitor’s advertised price on the same course. Call 1800 159 151 for current pricing.

Should I do the SEO course or the digital marketing course first?

If your goal is search rankings specifically, start with this SEO training course. If you want a broader foundation across paid search, social and analytics as well, begin with the digital marketing training courses and use this SEO course to go deeper on organic search.