Google Ads Training Course 1

Learn and understand the fundamentals of Google Ads

Are you running Google Ads?

Are you satisfied with the results?

The Google Ads Course is ideal for business owners and digital marketing agency professionals.

In this Google Ads fundamentals course, participants will learn the basic skills required to set up Google Ads. In the Instructor-led, hands-on Google Ads Course 1 participants will work on Google Ads to learn about account setup, the different keyword strategies, how to do ad copy creation, tracking conversions, and techniques to succeed with Google Ads.

There are no pre-requisites for this course

There is no certification exam associated with this course.

Google Ads course material provided

  • Plan and your Goals
  • Researching
  • Unique Selling Preposition
  • Building Campaigns
  • Tracking Conversions
  • What are Bidding Strategies
  • Types of Keywords
  • Writing Google Ads
  • Landing Pages
  • Choosing Search Campaigns
  • Remarketing


This course is likely to add to the employment-related skills of the participants. The skills developed are likely to be used in the course of being an employee or working in a business.

  • Business owners
  • Marketing students
  • Digital marketing professionals
  • PPC professionals
  • Your Website
  • Your Growth Plan?
  • Starting with a Search Campaign
  • Your Competitors
  • Keywords for Search Ads
  • Essential Elements of a USP
  • Campaign Settings
  • Ad Groups
  • Setting Up Conversion Tracking
  • Google Analytics
  • Manual Bids
  • Bid Strategies
  • The Bid Strategies to Avoid
  • Should you use Smart Bidding?
  • Adjusting Bids
  • Important Keywords
  • Keyword Planner
  • Responsive Ads
  • Ad Components
  • Search Campaigns
  • Call Campaigns
  • Smart Campaigns
  • Discovery Campaigns
  • Creating a Remarketing Campaign
Get our expert trainers at your premises. Logitrain Customised Team can tailor the course to meet your organisation's specific learning and development needs and business goals.
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What is included with the Google Ads Course 1?

Logitrain course includes official certification exam fee.
Certificate of Attendance

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Our class size is small for personalised learning experience
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Includes Books & Meals

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Includes Practise Questions

Practise questions are provided for better understanding of the key concepts

Logitrain full-time course includes course retake, if you do not pass the official certification exam.
Instructor-led Training

Attend the course with an instructor at our training center or from anywhere

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