Google Ads Training Course 1
Learn and understand the fundamentals of Google Ads
Are you running Google Ads?
Are you satisfied with the results?
The Google Ads Course is ideal for business owners and digital marketing agency professionals.
In this Google Ads fundamentals course, participants will learn the basic skills required to set up Google Ads. In the Instructor-led, hands-on Google Ads Course 1 participants will work on Google Ads to learn about account setup, the different keyword strategies, how to do ad copy creation, tracking conversions, and techniques to succeed with Google Ads.
There are no pre-requisites for this course
There is no certification exam associated with this course.
Google Ads course material provided
- Plan and your Goals
- Researching
- Unique Selling Preposition
- Building Campaigns
- Tracking Conversions
- What are Bidding Strategies
- Types of Keywords
- Writing Google Ads
- Landing Pages
- Choosing Search Campaigns
- Remarketing
This course is likely to add to the employment-related skills of the participants. The skills developed are likely to be used in the course of being an employee or working in a business.
- Business owners
- Marketing students
- Digital marketing professionals
- PPC professionals
- Your Website
- Your Growth Plan?
- Starting with a Search Campaign
- Your Competitors
- Keywords for Search Ads
- Essential Elements of a USP
- Campaign Settings
- Ad Groups
- Setting Up Conversion Tracking
- Google Analytics
- Manual Bids
- Bid Strategies
- The Bid Strategies to Avoid
- Should you use Smart Bidding?
- Adjusting Bids
- Important Keywords
- Keyword Planner
- Responsive Ads
- Ad Components
- Search Campaigns
- Call Campaigns
- Smart Campaigns
- Discovery Campaigns
- Creating a Remarketing Campaign
Get a Certificate of Attendance to prove your commitment to learning
We provide personalised learning experience for every student
Course material in digital format is included for flexibility and ease of use
Practise questions are provided for better understanding of the key concepts
Attend the course with an instructor at our training centre or from anywhere
Relax, we will beat competitor’s advertised price. Our course has no extra costs
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The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
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