Digital Marketing Strategy
Learn and understand digital marketing management
Learn and develop the skills and knowledge you need to roll out a successful digital marketing strategy and its ongoing management.
With the rise of digital platforms and an increasingly competitive and globalised business market, it is crucial to understand your target audience. In order to grow your brand and increase business, you need to continually optimise and measure the success of your campaigns. A business cannot grow and prosper without a high-performing digital marketing strategy.
In this course, we cover the vital aspects of digital marketing management and strategy, from identifying the target customer market, their behaviour and segmentation, reaching them through the right advertising medium to generating ongoing referrals.
On the last day of the course, participants will work individually and create a digital marketing strategy presentation.
There are no pre-requisites for this course
There is no certification exam associated with this course.
Digital marketing strategy and management course material
- The current state
- Before stage
- During stage
- After stage
This course is likely to add to the employment-related skills of the participants. The skills developed are likely to be used in the course of being an employee or working in a business.
- Founders
- Leaders
- Business owners
- Marketing students
- Digital marketing professionals
- Defining your target market
- Forming a meaningful message
- Reaching target marketing through advertising
- Capturing leads
- Nurturing leads
- Sales conversion
- Providing a great experience
- Increasing customer’s lifetime value
- Generating referrals
Get a Certificate of Attendance to prove your commitment to learning
We provide personalised learning experience for every student
Course material in digital format is included for flexibility and ease of use
Practise questions are provided for better understanding of the key concepts
Attend the course with an instructor at our training center or from anywhere
Relax, we will beat competitor’s advertised price in Australia. Our course has no extra costs
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The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed dates are given, courses run subject to availability and minimum registrations.
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