Dec 11

Most Important SEO Benefits

SEO Benefits

SEO stands for Search Engine Optimization is the process of improving the website so that its ranking increases in the search results when users search for specific words and phrases. For example, if you want to buy a phone or search for good gyms around you, you start to type in the Google search engine to find out. When you get results, you look for the website which is most suited to your needs and the results are based on the keywords provided that Google thinks would be helpful to you.

The sites appearing on the first page of Google used SEO to make Google understand that their content matches most what the users are searching for and they optimize it accordingly. So, let’s find out what benefits we get when we use SEO.

  1. Targets Quality Traffic: The SEO uses an inbound marketing strategy which makes customers find you when they want information. This is more customer centric as you are targeting customers who are actively looking for information related to your industry and are already considering making a purchase or contracting a service. The inbound strategy is very effective in reaching target customers and has an increasing impact on sales and leads.
  2. No paying for ADS: In the initial phase of publishing the website, an investment for researching and writing high quality content is required. And after the page is published, it keeps attracting users and you only need to update the page every few months depending on the requirement. So, there is no ongoing cost which was the case with PPC ads as you keep your spot in the search engine results free of cost.
  3. Improves User Experience: When user’s visit your website, read your blogs or emails you must provide a positive and top-level experience. For example, let us consider page speed of the website. If a user accessing the website is quickly able to open the pages rather than waiting for slow loading, it gives a positive signal and you perform better in the search results. You keep attracting more users which increases your rank in the search engine as Google wants to deliver a positive experience with relevant results.
  4. Helps Build Brand Awareness: Brand awareness is the key factor for business growth. When users search for information and find your business at the top ranks in the search engine, they become familiar with your company name and know more about you. Having a higher rank in the search results builds brand awareness and trust in that brand.
  5. Compete with your Competitors: With SEO, you cannot pay for organic rankings. So to stay in business you have to compete with other companies irrespective of their size in creating quality content and relevant information to the users. You can also have a team of SEO with you who can help you to analyse your competitors and create an effective strategy.

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